kaomoji is an online store founded by two young designers (James and Leticia).
We were always inspired by the Japanese streetfashion and anime culture. What started as designing clothes for friends, has turned into a growing international fan-base.
kaomoji are literally Japanese smileys. This concept is formed by the combination of two words in Kanji, “kao” (顔 – “face”) and “moji” (文字 – “letters”). We feel that fashion gives you all kinds of emotions and that fashion helps you to express yourself.